Liverpool FC signs £300m shirt sponsorship deal

Summary

Liverpool FC says Turkish Airlines will be its new front-of-shirt sponsor from the the start of the 2027/28 season.

Worth a reported £300m over five years, the deal sees the end of Standard Chartered sponsorship of Liverpool FC's shirts after 17 years. Standard Chartered will remain a commercial partner of the club.

This is a summary written for the Liverpool Business Services catalogue. The full article belongs to Liverpool Business News; read it at source.

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It was published by Liverpool Business News on 8 September 2026.

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